Africell is in trouble as Orange prepares to enter the Gambian market

Africell is in trouble as Orange prepares to enter the Gambian market

French telecom giant, Orange is preparing to stir up the Gambian mobile telecommunications market, which is currently dominated by Africell.

This after the signing of a partnership agreement between Senegal’s Sonatel – a member of the Orange Group-  and Xoom Wireless, a sprouting Gambian company that holds an Internet Service Provider (ISP) license.

Kalifa Faal of Xoom Wireless told the media that the arrival of the French and Senegalese will bring up a vibrant competing market in the country’s communications sector.

Some analysts also said Orange could stir up the whole market and displace Africell as The Gambia’s leading telecommunications company.

“In Sierra Leone, Orange is overtaking Africell. They are becoming increasingly popular among Sierra Leoneans for providing outstanding and affordable services,” said Yunisa Ahmadu, a journalist in Freetown.

However, Musa Sise, a communication specialist at Africell told Foroyaa Newspaper that as a business, they’re ready for competition in providing affordable and better services to consumers.

“We are ready to compete and we are ready for business,” he said.

Africell debuted in the Gambian telecommunications market in 2001. They currently have 1.6 million subscribers and remain the market leaders with 63% share.



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