The United Democratic Party (UDP) leader, Ousainou Darboe has defeated Adama Barrow in a Tobaski popularity photo contest.
The photo of the UDP leader posted by Kerr Fatou, is now the most liked Tobaski photo of a political leader on Facebook after amassing more than 1.6k likes.
Captioned "Eid Mubarak from Lawyer Ousainou Darboe", the photo which was posted on Tobaski day has beaten President Adama Barrow's photos from the King Fahad Mosque in Banjul, which sadly attracted less than 300 likes.
The UDP leader remains one of the most popular politicians in the country.
Commenting on the photo, one Modou Lamin Bojang wrote: "May God continue to bless you Uncle Ba Ousainou and long life."
Another supporter, Abba Manneh also wrote: "Eid Mubarak to the Nation's father, Ba Ousainou Darboe."
A sprouting Gambian communication specialist in the USA told What's On-Gambia: "It is so interesting that Barrow is no longer interesting and popular to Gambians on and off social media. The dip in Barrow’s popularity is so scary and yet so similar to Yahya Jammeh’s predicament and eventual downfall at the polls to the coalition party led by Adama Barrow himself.”
On what Barrow could do to fix his falling popularity, he added: “Cure of any disease they say, is preceded by proper diagnosis. First and foremost, Barrow must replace the head of his PR team, Amie Bojang. She has no vision and is out of touch with modern Public Relations practice and mass communication.
"She is a per diem monger, barely educated, inexperienced (PR wise), professionally rusty, unrefined, arrogant and the biggest public relations imposter to come out of The Gambia. Amie Bojang as a leader in her capacity is reactive and not proactive. She does not build bridges with the media but burns them.
"She should be moved to one of the Gambian embassies abroad and be replaced with someone who can properly sell Barrow to Gambians and control the narrative than constantly trying to put out fires.”
The communication specialist concluded: “Power and authority as a president is pretty much what you don’t do as opposed to what you do. Barrow is currently so easily accessible and cheap that it will be hard to respect him as a leader. Any idiot can come from anywhere and meet Barrow up so close and take pictures with him in compromising positions without any control from his security or media team.”