The world's largest cosmetics and beauty company, L'Oréal Paris has announced The Gambia's Jaha Dukureh as their newest spokesperson.  

In an Instagram post, L'Oréal Paris wrote: “Very proud to welcome our newest spokesperson, @jahaendfgm, to the #LOrealParisFamily." 

More than 6,000 of their followers liked the post.  

“Honoree for the Women of Worth Award and nominated for a Nobel Peace Prize, Jaha is a fearless activist, fighting to end female genital mutilations," commented Jaha. 

In her new role, the 31-year-old joins other celebrities including Celine Dion, Eva Longoria, Jane Fonda, Liya Kebede and Helen Mirren in representing the brand globally. 

According to media reports, Jaha will make her debut for L'Oréal Paris later this year as part of a campaign for Color Riche, L’Oréal’s bright, bold line of makeup for lips, eyes, and nails.