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The young designer who is redefining fashion in The Gambia
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The young designer who is redefining fashion in The Gambia

He is a self-taught designer who is fast becoming the country’s most sought after fashion designer.

Masanneh Badjie is famous for designing the dresses of some of the top female celebrities in The Gambia. He entered the fashion industry as a teenager with the sole intention of redefining Gambian fashion.

“I always try to engage the customers in whatever I design for them,” he said. ”They work with me closely through the process, but I always insist on creating dresses that look perfect on them.”

Masanneh’s works are rooted in the Gambian culture but also influenced by Western fashion tradition. He started his own fashion company in 2012 and currently has three tailors on his payroll.

“I love designing. It is something that has been in me since I was a toddler.”

According to the 23-year-old, the Gambian fashion industry has made significant strides recently attracting designers and models from other African countries.

He said: “I dress a lot of famous Gambians both at home and abroad.  Most of my customers live abroad in countries like England.”

To see Masanneh’s designs visit him on Instagram @tha_badjiz_design

 

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