VIP Promotion, in partnership with Africell, will present a back to school beach party on Sunday, 23rd September, at the famous Palma Rima Beach.
The free, family-friendly event, which is expected to attract thousands of young people, will headline Ahklou Brick from Senegal and Gambia's Nobles and Myk Jayda.
Among the activities will be beach football and entertainment contests. According to the coordinator, Waka Jagne, the winners will go home with more than D25, 000 and Africell mobile phones.
He added: “It will be a day filled with unforgettable memories.”
A variety of food and beverages will be available for sale throughout the day.